The ClearRock name was drawn primarily from feedback obtained from our clients. They told us that we are infinitely transparent in all aspects of our service delivery, that we are extremely adept in our ability to explain financial matters in a clear and understandable manner, and that our advice is always solid and dependable. Based on that feedback, the name ClearRock Financial was born. Our name reflects who we are and what we do for our valued clients.

iA Private Wealth is a full service securities dealer registered with the Investment Industry Regulatory Organization of Canada (IIROC). Part of iA Financial Group, iA Private Wealth has assets under administration of $47 billion spread over 500 advisor teams across Canada. ClearRock Financial is the trade name utilized by iA Private Wealth's location in Elmira, Ontario. At ClearRock Financial, we value the independence we get from iA Private Wealth to best serve our clients.

As a full service financial planning organization, we offer a broadly diversified service offering. We encourage all our clients to utilize a goals based financial plan as the foundation for all financial decision making. You can expect us to provide timely and informed feedback on all matters that impact you financially. If you have any needs that fall outside our area of expertise, we will refer you to third party specialists as required. For a full list of services, visit our Services page.

We operate exclusively on a fee-based platform. Fees are charged as a percentage of the value of your investment account and deducted from your account on a monthly basis. We strongly believe this model provides the most transparent disclosure of fees and the greatest alignment of interests between you and us. We receive no compensation for transactions processed in your account so you never need to question the motivation behind a particular recommendation. Our compensation increases only when the value of your account increases thus motivating us all to work toward a common goal.

Several studies have shown that people who work with a professional financial planner show improved financial decision making, have greater assets, expose themselves to less financial risk, and experience less financial stress. For more information, we encourage you to read FP Canada's recent study on The Value of Financial Planning and/or The Vanguard Group's article entitled Quantifying Vanguard Advisor's Alpha.

1. Invest in yourself. No one has a greater interest in your future earning's power than you. 2. Always spend less than you earn and invest the difference. 3. Develop a financial plan that reflects your financial goals and objectives. Stick to that plan through both the good times and the bad times. 4. Invest as much of your portfolio as possible into equities. Fixed income should only be used for short-term spending needs and to provide portfolio stability. 5. Ignore volatility. It is simply the short-term trade off an investor must make for the superior wealth created by equities over the long-term. 6. Use debt cautiously. Debt means someone else has some element of control over you. 7. Don't compare yourself to others. Envy can only bring you financial harm.